Pentamium Marketing
|
DIGITAL MARKETING Investing in Digital Marketing is essential for every small and medium-sized business that is looking to improve its industrial operations and reach a higher number of potential clients. The digital marketing strategies such as SEO, SEM and PPC, can help in the process to improve visibility of the company for search engies, attract high-quality traffic and improve sales. Additionally, content marketing can help establish a small and medium-sized company as an authority within its sector, improving client loyalty and brand reputation. Web analytics are also a key tool, as they provide valuable data on the behavior of the users, thus allowing companies to adjust their marketing strategies for optimization of results. |
|
QUALITY The quality of the products and services is an essential aspect to drive success for every small and medium sized company. Quality management, which includes the implementation of standards like ISO 9001 and FSSC 22000, help to guarantee the quality of the products and servicess offered. ISO 9001 is a quality management system that focuses in all the elements of quality management that a company must consider to have an effective system that allows a correct administration and improvement of quality of the products or services. On the other side, FSSC 22000 is a food safety system, internationally recognized. Both are designed to improve product and service quality, by means of error avoidance and continuous improvement. Additionally, quality is also linked to employee motivation, as a motivated team is greatly compromised and makes efforts to keep high standards of quality. |
Pentamium Quality
|
Pentamium Development
|
DEVELOPMENT The development of new products is an essential aspect for every small and medium sized business that tries to improve its competitiveness in markets. By means of brand differentiation and portfolio innovation, companies can create a positive perception in the mind of the consumer, which is linked with a higher demand and financial performance. This process implies the generation of ideas, market research, development of product concept, market trials, and final launch. It is essential that small and medium sized companies invest in the development of new products, to keep themselves relevant and competitive in current markets. |
|
RESEARCH 'Applied Research' is an essential area for small and medium sized companies that try to improve their competitiveness in markets. This research can be targeted from exploration of new ingredients for the development of innovative recipes, to improvement of product safety or production processes. Additionally, applied research can help improve the organoleptic characteristics of products, such as taste, smell, texture and color, which translates into a higher satisfaction of clients and, thus, into an improvement of sales and overall performance of the company. |
Pentamium Research
|
Pentamium Operations
|
OPERATIONS Industrial operations refer to the activities that companies, and especially small and medium sized companies, perform to produce goods or services. They focus on the process improvement and resource optimization, to increase efficiency and productivity. This includes aspects such as supply chain management and improvement of competitiveness against other companies. Industrial operations must also keep in mid factors such as the external economy-related ones (inflation, interest rates and changes in the demand of consumers). At the same time, these operations must be aligned with the financial objectives of the company, such as sales increase, cost reduction, and overall performance improvement. |